Christmas and the Indian Shopping Industry

in Christmas

The festival of Christmas brings along with it several other things; not only does it bring the spirit of righteousness, but it brings along with it the joyous cheer within the festival. Christmas cards and gifts; festival decoration; letters to Santa; Christmas offers in India; Christmas feasts and much more, are all what comes with this festival, and yes, the list does not end here. This is everything that you look at Christmas when sitting inside the four walls of your home. Have you ever tried to venture what the world has to give you beyond your home doors during the Christmas festival?

Although Christmas being an English festival, especially for the Christian community; there has been a huge alteration in the way people take this festival as in India; a completely different scenario is being witnessed in India with an increasing acceptance of this festival. There are a number of things that are going on beyond the sphere of family and social life during the season of Christmas. The world of commerce is also abuzz with several activities; for the commercial industries this season is a great opportunity for plenty of profits. Christmas events; discount deals; several sales; and Christmas offers in India are the various activities that take place.

Becoming a part of the extravaganzas shopping is undoubtedly fun and highly tempting for most consumers that get into the Christmas groove; however, there are unscrupulous retailers who exploit a number of consumers who shop during this joyful season. Christmas hasn’t been always a part of the Indian social and shopping culture, but with the growing trend of celebrations during Christmas and the New Year, more and more people are turning towards Christmas shopping in India. Also to add that more and more merchants thereby provide Christmas offers in India. All this is because of the emerging cosmopolitan culture in urban cities across the nation. Not only the Indian youth and kids, but even parents have now accepted Christmas as a ‘part and parcel’ of their homely festival. With all celebration, this seasonal holiday are accompanied with toys from lenient aunts and uncles, and yes, the rewards and gifts from mommies and daddies.

Toys industry is one sector that greatly counts when it comes to the Christmas season. Most companies across the globe strive to launch their latest gadgets and playthings and vie to remain in the media’s spotlight during Christmas so that they can appeal more and more children in their targeted geographical field; furthermore, boom up their annual sales. For instance, consider the movie Dhoom 3 coming into the Indian market during Christmas, and as soon as it releases along with it a complete range of Dhoom 3 merchandise; toys; stationery; and collectibles are launched with additional Christmas offers in India. Funskool; Fisher-Price; Playskool; Hot Wheels; Lego; Barbie; and Mattel are the big players in the Indian market that deal in such products, merchandise, toys and the major chunks that can earn huge profits for the Indian toy industry.

Not to forget that be it any season or festival, Indian clothing industry stands second when it comes to shopping and the Christmas season. Clothes make up a man; this is what most people in India strongly and firmly believe in; therefore, clothing is one thing that everyone here demands all year. During Christmas and New Year, most shopping malls and retail shops thrive to provide Christmas offers in India to consumers waiting to get their hands on apparel that are available on discount or sale. In other words, we can also describe discounted apparel as honey and consumers shopping for them as bees in India. Some of the brands offering top offers during Christmas in the apparel sector include Zodiac; Pantaloons; Arvind Mills; Raymonds; Levi Strauss and Madura Garments.

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Ajay Dumasiya is a freelance marketing writer who promotes Christmas offers in India for most companies that offer discount deals and Christmas sales in India. He ensures to put forward all the benefits he finds to consumers who intend to make purchases during this auspicious and a joyful holiday season.

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Christmas and the Indian Shopping Industry

This article was published on 2013/12/21